Video on the underground

Every day, about a million people use the Milan underground. To reach this vast audience ATM offers you an immediate and effective means of advertising: video projections in the underground.
While passengers wait for their train they can pass the time watching music videos, cinema trailers, information on public transport, Milan events, theatres, fashion and tourism; and, of course, advertising spots.

This is a form of communication halfway between entertainment and information, which has already successfully been tested in airports and which is enjoyed by most of the general public.

Video systems are currently available in the following underground stations: Assago Milanofiori Nord, Bisceglie, Cadorna, Cairoli Castello, Centrale, Cordusio, Duomo, Famagosta, Lambrate, Lima, Loreto, Lotto Fieramilanocity, Maciachini, Missori, Montenapoleone, Pagano, Piola, Porta Garibaldi, Porta Genova, Porta Venezia, Rho-Fiera Milano, Romolo, S. Ambrogio, San Babila, San Donato, Sesto 1° Maggio, Zara. 

Videos onboard buses

Videos also travel by bus: route information, updates on transfers, special latest news broadcasts on our company, and much more. Alongside service related communications, the monitors already installed on 500 city buses also broadcast weather forecasts, horoscopes and various short entertainment features. Alongside these we also show advertising spots, using this innovative context to reach customers directly and easily, accompanying them on their journey.

Video communications have been welcomed by bus passengers since they fill their journey time with entertainment and informational contents, thus helping to improve journey quality. Companies seeking a new and direct means of advertising can ask for further information by contacting:

For further information